Tapestry’s integration of staff managers, financing experts, attorneys, marketing and development representatives coordinate all aspects of each development. The company is based in Minneapolis, Minnesota with satellite offices in Florida, Illinois, Pennsylvania and Ohio.

Thomas LaSalle


Mr. LaSalle has over forty years of development, financing, consulting, and management experience. Tom and the Tapestry team have extensive experience in managing market rate and subsidized senior housing, assisted living and memory care facilities, rental apartments and commercial offices. Commercial management includes managing the 600,000-square foot BLN Office Park since 1980.

The company has also been headquartered at BLN during this period. Mr. LaSalle was formerly President of the University of Minnesota Alumnae Club that consists of 60,000 U of M graduates. He has been on numerous banking boards. Mr. LaSalle’s companies have provided extensive project management services for the University of Minnesota.

Jack Brandt


Mr. Brandt has over forty years of development and management experience with an extensive focus in financial modeling and real estate development.  Areas of expertise include senior housing, multifamily housing, affordable housing, mixed-use land development and various commercial enterprises. He is extremely familiar with tax exempt bond and HUD financing. Mr. Brandt is a graduate of the University of Minnesota and attended William Mitchell College of Law.

Richard Berc

Director of Taxation

Rick Berc graduated from the University of Minnesota. Mr. Berc has been a Certified Public Accountant for over forty years. He began his career with Arthur Andersen & Company, specializing in corporate taxation. During that time, he advised several publicly traded corporations and many small businesses. He was a founding partner of Berc & Fox Limited, a firm engaged in public accounting. Mr. Berc practiced primarily in the construction, real estate, and hospitality industries. He assisted in taking two companies public, and served on the Boards of Directors for several organizations. Berc & Fox Limited eventually merged with Baker, Tilly, Virchow, and Krause.

Susan Veeder

Director of Finance 

As Tapestry’s Director of Finance, Susan coordinates the company’s investment analysis to include directing all efforts in investor relations, tax exempt bond financing, HUD, crowd funding and bridge financing.  Susan’s expertise emanated from multiple corporate finance roles including audit, risk management, financial planning and analysis, and controllership with Cargill and Liberty Mutual Group. She has Finance MBA from Carlson School of Business and bachelor’s degree in accounting and mathematics. Susan received her Certified Public Accountant certification on the first exam sitting.

Richard Bienapfl

Chief Operations Officer & Development

Mr. Bienapfl has been in the real estate development and construction business for over 44 years. His experience includes project conceptualization, site selection, project management, project budget, cost tracking, project financing, and the oversight of construction including the logistics of purchasing and installation of all required furniture, fixtures and equipment. His activities have included senior housing, multifamily housing (6,000 plus units), hotels (4,000 plus keys), commercial real estate (office and retail).

Greg LaSalle

Vice President Construction Services

Greg LaSalle joined Tapestry in 2004 serving as a manager within the hospitality division. In 2005, Greg was transferred to Construction Services-Owner’s Representation and worked primarily with Lakes Entertainment on casino developments throughout the United States and the University Enterprise Laboratories (UEL). UEL is a bioscience incubator, located in St. Paul, MN. Under his supervision, the facility has been operating at capacity for the last several years, and is considered the premier biotech incubator in the state. Greg oversees the construction and renovation of the Tapestry senior housing facilities. He also has extensive interaction with all related third party vendors including the project architects. His involvement commences in working with third party builders in the initial budgets through the completion of renovation and construction.

Tim Trimble

Executive Vice President

Mr. Trimble has more than 30 years’ experience in senior housing marketing, management, development and ownership. He has excelled in bringing new communities from the initial pre-marketing through full stabilization. Mr. Trimble began his career in senior housing at Bor-Son Construction in 1983, where he assisted clients in the development of senior facilities.  In 1992, Tim became Executive Vice President, COO and co-owner of SilverCrest Properties. His duties included overseeing the operations of SilverCrest’s growing senior housing facilities. He was also an owner in numerous senior projects, which facilitated understanding of the operations from an owner’s perspective. At SilverCrest he was accountable for the P & L of all facilities. Mr. Trimble also developed and managed the company’s first senior campus working with a non-profit client. He guided the company’s first out of state management opportunity in San Antonio, Texas. Tim also initiated and cofounded SilverCrest’s food service company, GTC Dining Services.

Dr. Teresa Pawlina

Chief Clinical Officer & Principal, Tapestry Senior Housing Management

Teresa is responsible for all aspects of healthcare program development, staffing, long term planning and implementation within the organization. She works across various healthcare systems, universities and insurance companies to enhance Tapestry’s services in an innovative and cost-effective manner. Before joining Tapestry, she was the President of assisted living and home health care company. Her responsibilities included total development and operations of more than 10 assisted livings and memory care facilities. As a full service home healthcare agency, the company served over 400 clients within their homes and in a variety of assisted living locations. The agency, which is Medicare and Medicaid certified, is licensed by the Minnesota Department of Health as a Comprehensive Home Care Provider. The company also provided training for Mayo Clinic residents and nursing students at several campuses within the University of Minnesota system.

Teresa started her career in healthcare with the Columbia Hospital Corporation of America (HCA), North Florida Regional Medical Center, the largest for-profit healthcare organization in the world. She has over 30 years of healthcare experience in hospitals, assisted living facilities and homecare systems. Teresa has facilitated the development of the integration of healthcare delivery systems within assisted living and homecare settings for numerous organizations. Teresa is a published author of several healthcare studies and is an invited speaker for Mayo Clinic educational events. She serves on the advisory board for Winona State University’s College of Nursing and Health Sciences and is a former diplomat with the American Board of Quality Assurance and Utilization Review Physicians, Inc., the nation’s largest organization of interdisciplinary healthcare professionals. She graduated from the Pace University Leinhard School of Nursing in Pleasantville, NY, and the Nicolaus Copernicus Medical School (now part of the Jagiellonian University Medical College) in Krakow, Poland. She conducted her postdoctoral work at the University of Florida’s College of Medicine. She is very familiar with assisted living licensing in the State of Florida and still maintains Florida residency status.

Melisa Jones

Vice President National Sales and Marketing, Tapestry Senior Housing Management, LLC

Ms. Jones has extensive direct experience in senior housing marketing and operations with a national senior housing company. During her 10 years with Capital Senior Living, Melisa served facilities as a wellness director and executive director, then progressed to district specialist, regional director of sales and marketing, and corporate sales specialist at the national level for the last two years. Her responsibilities included sales training, systems developer, implementing strategic marketing plans and coordination of facility marketing. Recently, she was responsible for virtual sales training for 132 senior properties. She graduated from Texas State University and is a licensed practical nurse, certified assisted living administrator, and certified dementia care practitioner. She has also completed crisis prevention training. Melisa works directly with the sales and marketing staff at each Tapestry facility.

Jason Kohler


Mr. Kohler joined Tapestry from a similar role with LCB Senior Living LLC, based in Norwood, Massachusetts, where he oversaw growth in the Northeast. He previously served as vice president and senior director of operations at Life Care Services in Atlanta, Georgia, where he oversaw the success of the company’s 42-community rental portfolio and helped fuel a period of steady expansion. In an earlier role as regional director of operations at Five Star Senior Living in Atlanta, Georgia, Jason was responsible for the daily operations of 21 rental communities and managed over 1,600 team members. Prior to Five Star Senior Living, he was the executive director and administrator at communities managed by Life Care Services. Over the course of his career, Jason has touched nearly every aspect of the industry, participating in every phase of operations, sales and personnel management while also contributing to development and acquisitions, planning and optimizing enterprise business systems, and shaping policies and procedures. Jason earned an MBA from the University of Baltimore, graduate certificate in long-term care administration from the University of South Dakota, and a bachelor’s degree in health services administration from the University of Central Florida.